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Samba Room is an innovative cocktail experience in London

Taking in the vast London views from the Heron Tower, SushiSamba has had a decade of success in the city, and has now expanded into the 39th floor with the launch of Samba Room, a dynamic bar, lounge and private dining space.

Continuing SushiSamba’s vibrant Brazilian energy, Samba Room immerses guests in its South American charm. With a striking gilded canopy, it lures visitors through a corridor lined with ten golden palm trees, which leads to a mirrored walkway before opening up into a sweeping sky-bar.

First look inside Samba Room, London

Samba Room cocktail bar and lounge palm tree walkway

(Image credit: Johnny Stephens Photography)

Fabled Studio was asked to design the 2,500 sq ft space. Known for designing London restaurants such as Mayfair’s Murano, The Wolseley City and French bistro Josephine, the local studio took on the brief to captivate and mesmerise those who enter the new London cocktail bar.

To begin, the selected tones create a warming atmosphere, while metallic detailing, plush red carpets, and deep brown finishings add a visually seductive touch. Lighting is hung low, creating small pockets of hushed intimacy throughout. Bespoke furniture is distinguished by its soft curves in an array of orange and copper crafted from indigenous walnut, injecting dynamic movement and creating an intricate balance of playful sophistication.

Samba Room cocktail bar and lounge area

(Image credit: Johnny Stephens Photography)

Samba Room cocktail bar and lounge private dining space with elevated tabl;e

(Image credit: Johnny Stephens Photography)

The bar itself is the crowned centrepiece, with a vast liquor display that shimmers under the reflective ceiling, backdropped with expansive cityscape vistas. The lounge and private events space is set just off the bar, with a custom-designed sculptural table suspended from the ceiling, which acts like a decorative art piece, and is also easily lowered to accommodate guests.

Samba Room balcony area

(Image credit: Johnny Stephens Photography)

The vision came from an archive of inspiration from midcentury Brazilian interiors, while nodding to SushiSamba’s Japanese, Peruvian and Brazilian heritage. ‘We wanted Samba Room to serve as an iconic destination, offering guests an immersive experience unlike any other,’ said Omar Gutierrez, co-CEO of Sushi Samba Group. ‘Samba Room represents the evolution of the brand and ignites our creativity even further – a one-of-a-kind space where exceptional design and breathtaking views meet exquisite cocktails and unparalleled service.’

Samba Room cocktail bar and lounge bar cabinet

(Image credit: Johnny Stephens Photography)

Samba Room cocktail bar and lounge mirrored walkway

(Image credit: Johnny Stephens Photography)

sushisamba.com



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