Kyle texts ‘loser’ Ben Fordham: Sydney radio ratings drop

Kyle Sandilands has joked on air about his text to radio rival Ben Fordham after the KIIS FM breakfast show took out top spot in the latest ratings drop.

Kyle and Jackie O have delayed their launch into Melbourne until after Easter.

It comes as the KIIS FM duo returned to the tools in their new Sydney office after fans fumed that a week of repeats was played in March.

The volatility of the Sydney market looks set to continue, as KIIS trumped 2GB’s Ben Fordham with their leading breakfast audience share of 16.1 per cent and Fordham at 14.9.

It represents a rise of 0.7 of a percentage point for the KIIS FM duo and a 1.7 percentage point drop for Fordham and sees a reverse on the first radio ratings survey results for 2024.

There are eight GfK ratings surveys released in a calendar year.

Kyle Sandilands and Jackie ‘O’ Henderson.

Ben Fordham at the 2GB studios. Picture: Sam Ruttyn

In mornings, smoothfm is closing in on Ray Hadley, increasing their audience share by 0.3 of a percentage point to bring them up to 13.0 — just half a percentage point behind Hadley’s 13.5 audience share, after dropping by 0.6.

It is Hadley’s 156th survey on top.

2GB broadcaster Ray Hadley. Picture: Tim Pascoe

Across all stations and all timeslots, 2GB came out on top in the second survey with an audience share of 11.9 per cent, down 0.8. Then came smoothfm with its share of 11 per cent, up 0.2. This means smoothfm and KIIS tied for second place, with KIIS on a share of 11.0 per cent, up 0.5 per cent from the first survey of the year.

That was enough to lift them out of third place.

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In terms of audience numbers, Kyle and Jackie O have this survey period drawn a total audience of 834,000 listeners from 5.30am to 9am, down 17,000, compared to Fordham on 2GB at 407,000, down 47,000.

This marks the second survey for 2024 and both breakfast radio shows have shed significant amounts of total audience listeners in each.

This comes as The Kyle and Jackie O Show gears up to launch in Melbourne next fortnight, from Monday April 29.

The KIIS FM’s extension into Melbourne is part of the landmark 10-year deal Sandilands and Henderson signed last November with ARN worth $200m.

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On Thursday morning, Sandilands and Henderson were interviewing a UK woman with “two vaginas” about how her anatomy worked.

“Which hole do you prefer to be filled by the fella?” shock jock Sanidlands asked in a serious tone.

Addressing their ratings win on air, Sandilands said: “Surprise surprise, here we are once again. Number one AM and FM, no one comes near us.”

“Let me give a special acknowledgement nod to Fitzy and Wippa over at Nova who had the biggest ratings they’ve ever had in the history of their show.”

Wippa (Michael “Wippa” Wipfli), Kate Ritchie and Fitzy (Ryan “Fitzy” Fitzgerald) at the NOVA studios. Picture: Richard Dobson/Daily Telegraph.

Nova 96.9’s Fitzy & Wippa with Kate Ritchie achieved their best ever results, with 8.9 percent of the audience share and an increase of 0.5 share points.

“To achieve our best numbers for Sydney breakfast on record is truly fantastic,” Kate Ritichie told The Daily Telegraph.

“The entire team has worked incredibly hard to get to this moment and we’re excited for the rest of 2024.”

Kate Ritchie at the 34th annual Australian Commercial Radio Awards (ACRAs) which were held in Sydney on Saturday, October 14, 2023. Picture: Supplied/CRA.

“Although we’re double their ratings and us at our worst ratings ever of all time, we still had more than Fitzy,” Sandilands continued.

“Whilst I’m giving them a nod — half decent numbers finally — they’re still not as good as our worst ever numbers.”

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As for his mate and radio rival Fordham, Sandilands gave an update on the friendly fire the radio hosts like to exchange by text.

“Ben Fordham, tumble down,” he gloated of 2GB’s slide from number one in the first survey of the year, back into second place.

“I had the great pleasure of sending him a text to let him know that once again he is a loser,” Sandilands joked.

“He doesn’t respond until about lunch time. Ben’s in meetings all day, too busy reading The Australian.”

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